Since its inception in 1999, Whaling City Sound, founded in New Bedford, Mass., has made a point of providing a viable musical outlet for an abundance of outstanding regional musicians. WCS aims for innovation, impeccable sound, and professional packaging that captures the sound and feel of each recording. These recordings have, in turn, helped its roster of musicians earn international recognition, and  have put Whaling City Sound on the short list of small labels synonymous with quality. Its business model is simple: If you like the company’s CDs and purchase them, WCS can continue to make more of the music its listeners love, of equal or even better quality. And let’s face it: life’s too short to not enjoy great music.